Barmen 1873

Barmen 1873 Bourbon | Coors Whiskey Co.

To support the launch of Barmen 1873 Bourbon, we created a series of product-focused images that celebrate the straightforward ritual of enjoying a well-made whiskey. Inspired by the everyday neighborhood bar, the photography was produced in studio using a simple, timeless environment that allowed the bottle and liquid to take center stage.

The creative approach avoided unnecessary styling or complexity, instead focusing on the details that matter—golden bourbon, crystal glassware, rich wood textures, and the quiet moments that surround a pour. The resulting imagery reflects the brand's commitment to authenticity and craftsmanship while positioning Barmen 1873 as a bourbon best enjoyed neat, on the rocks, or with a touch of water.

Role: Art Director, Producer

Credits: Matt Anderson: Photographer