Chateau Ste Michelle Winery

Woodinville, WA

As Washington State’s founding winery and one of the most recognized wine brands in the Pacific Northwest, Chateau Ste. Michelle sought to connect with a new generation of wine drinkers through a campaign centered on belonging, connection, and everyday moments worth sharing.

Our team traveled to Woodinville, Washington, to produce a comprehensive photography and video campaign that positioned Chateau Ste. Michelle as a wine for wherever life happens—from gathering around a communal table with friends to quiet evenings shared with a loved one. The campaign centered on a hero brand film supported by four social-first video edits, each exploring the rituals of modern life and the meaningful moments that bring people together.

Filmed across two locations with a full production crew and cast of lifestyle talent, the project blended cinematic storytelling with authentic, approachable experiences. Alongside video production, we captured a library of lifestyle photography designed for digital, social, and brand marketing applications, ensuring a cohesive visual language across all campaign touchpoints.

The resulting campaign celebrates Chateau Ste. Michelle's legacy while reinforcing its place in contemporary wine culture—inviting consumers to bring the winery’s wines wherever they belong, and wherever life takes them.

Role: Art Director, Director, Stylist, Drone Operator

Credits: Creative Agency: Makers & Allies // DP: Kyle Lancaster // Photographer: Jeremy Bishop // Producer: Rachel Lenton