Templeton Rye Whiskey

Carneros, Ca

For more than four decades, Etude has pursued a singular goal: crafting wines that express the character of exceptional vineyard sites. Rooted in the Carneros AVA and guided by a deep respect for sustainable farming, Etude's philosophy is built on the belief that great wine begins in the vineyard and flourishes through a connection to the land.

To celebrate this relationship between farming, food, and wine, our team partnered with Etude across a series of photography and video productions inspired by the winery's estate gardens and commitment to stewardship. The first campaign transformed a studio environment into a warm garden workspace, creating imagery that explored the quiet rituals of planting, cultivating, and gathering—pairing Etude wines with the beauty of a thriving garden in bloom.

Building on that foundation, we developed a lifestyle campaign centered around the journey from garden to table. Set within a lush outdoor environment, the imagery followed friends and family harvesting ingredients, preparing seasonal meals, and sharing them together over wine. Fresh produce, abundant tablescapes, and authentic moments of connection reflected the same care and intention that define Etude's approach to winemaking.

The resulting collection of photography and video content celebrates the harmony between vineyard, garden, and table—capturing a lifestyle rooted in sustainability, seasonality, and the simple pleasure of sharing great wine with others.

Role: Art Director, Producer, Director, Stylist

Credits: Creative Agency: Makers & Allies // DP: Kyle Lancaster // Photography: Zachary Scott, Cameron Ingalls // Producer: Masha Bulka