Stanislaus

Modesto, Ca

For more than 75 years, Stanislaus Food Products has been a family-owned company dedicated to producing premium tomato products for restaurants, pizzerias, and foodservice operators across the country. Known for their commitment to quality, innovation, and long-standing relationships with growers, Stanislaus has built a reputation as one of the most respected names in the tomato industry.

Following a comprehensive redesign of several key product lines, including Super Dolce and San Nicola, our team partnered with Stanislaus to create a robust library of photography and video assets that would introduce the refreshed packaging while reinforcing the brand's deep agricultural roots. The work was designed to support future marketing initiatives, web and social content, sales materials, internal communications, and the development of a larger brand storytelling campaign.

The project began in the studio, where we developed a clean, graphic visual approach centered around the newly redesigned packaging. Utilizing a bold white and red color palette inspired by the brand itself, the imagery highlighted the craftsmanship, heritage, and premium quality behind each product while creating a modern, cohesive visual system.

To tell the full Stanislaus story, we traveled from the tomato fields to the production facility, documenting the harvest, processing operations, and people responsible for bringing the products to life. Additional lifestyle photography and video content were captured in a local restaurant environment, showcasing chefs crafting pizzas, pasta dishes, and recipes that celebrate the flavor and versatility of Stanislaus tomatoes.

The resulting content bridges the gap between field, factory, and finished plate—capturing the journey of a company whose commitment to quality begins with the grower and ends with the chef.

Role: Art Director, Producer, Photographer, Drone Operator

Credits: Creative Agency: Makers & Allies // Photography: Cameron Ingalls, Russell Holliday // DP: David Delmore // Producer: Rachel Lenton