Templeton Rye Whiskey

Templeton, IOwA

Rooted in generations of Iowa whiskey-making tradition, Templeton Rye Whiskey has built its reputation on craftsmanship, heritage, and a relentless commitment to quality. To support the launch of a new product line and refreshed packaging system, our team developed a comprehensive collection of photography and video content designed to honor the brand's history while introducing a new chapter in its evolution.

At the center of the campaign was a brand film that explored the craftsmanship behind every bottle through the story of a whiskey barrel. From coopering and charring to branding and filling, the film follows the transformation of raw materials into a vessel worthy of aging fine whiskey. The narrative draws a parallel between the patience, skill, and time required to build a barrel and the dedication required to produce exceptional rye whiskey.

In addition to the brand film, we created a library of studio photography showcasing the new packaging system alongside lifestyle imagery that captured the authentic rituals of enjoying Templeton Rye among friends and family. Set against the backdrop of a casual backyard gathering, the imagery reflects the approachable, hardworking spirit that has defined the brand for generations.

The resulting campaign celebrates Templeton Rye's legacy while positioning the brand for its next era—one built on authenticity, craftsmanship, and the enduring values of the American Midwest.

Role: Art Director, Director, Stylist, Photographer, Producer

Credits: Creative Agency: Makers & Allies // Photographer: Matthew Anderson & Evan Johnson // DP: Kyle Lancaster