Tequila Alderete

Jalisco, Mexico

Our team traveled to the heart of Jalisco, Mexico, to document the story behind Tequila Alderete—from the agave fields and harvest to the distillation process and final celebration of the spirit. Through photography and video, we captured the craftsmanship, heritage, and people behind this small-batch tequila producer, whose roots span generations of farming in Mexico and a deep connection to California agriculture. Filming across the agave fields, distillery, and family hacienda, the project highlights the tradition, dedication, and culture that shape every bottle of Tequila Alderete.

Role: Art Director, Producer, Photographer, Drone Operator

Credit: Creative Agency: Makers & Allies // Photographer: Russell Holliday // DP: Kyle Lancaster // Producer: Rachel Lenton